The real estate industry, especially in the United States, is brimming with competition from all sides. This competition has lead property owners and developers to find other ways to remain relevant in the industry. One of the unique ways used to achieve this is the strategic branding of properties, to meet the ever dynamic needs of prospective buyers.
Many business owners see their website as a formality rather than the marketing tool that it is. This is why whenever they invest in a website; they rarely ever go through the pains of updating, blogging, or creating new/refreshing content. However, as a business owner, a website is a virtual window which your customers see you through, and it can prove to be very beneficial to your business.
The first impression, they say, is everything – and studies are now showing this is true for your website as well. When your target audience visits your website for the first time, they form an immediate impression of your business. Website first impressions can affect you positively or negatively.
Your website should be an integral part of your business today. It’s not enough to simply set up a Wix or Squarespace site and hope that it draws customers in. It needs frequent updating, keeping with internet trends and that includes the design of your website. Many businesses quickly come to find that the benefits of a website redesign are well worth the effort.
Having a website and carrying out effective marketing is seen as an absolute must for big businesses but for others, they don’t always see the value in a website and online presence (especially the cost). FACT: In 2017 a website was THE most effective way to market and increase traffic both in store and on online.