UNSUNG STUDIO BRANDING
Aesthetically Sharp Design for the Physical and Digital Worlds
The true worth of strong branding is the ability to tap into the psychology of your customers – to create a connection and establish shared values from the start. Your company's identity, including your logo, voice and branding, is your unique opportunity to set your business apart, communicate your values, and leave a meaningful impression. While there are an endless amount of branding elements to consider, honing in on one is the key.
Property Development
Great branding belongs in the blueprints of every property.
Hotels
From boutique bed & breakfasts to international hotel groups.
Restaurants
We've got the secret ingredient to your success.
Breweries
We elevate your brewery's image to quench the thirst of the masses.
Brand Audit & Strategy
Evaluating strengths, weaknesses, and opportunities to help you understand where the organization stands with respect to its competitors. Brand strategy is a long-term plan for developing and achieving specific goals.
Positioning & Messaging
Creating a mission statement based on values. This creates continuity in marketing language and provides an impactful message both employees and customers can get behind. This is how brand loyalty is formed.
Nomenclature
A great brand name tells stories and evokes emotion. Our nomenclature process is thorough and creative to resonate with your customers and company culture.
Brand Identity Design
The process of developing the visual elements of your brand. This includes your logo, color palette, typography, imagery, and overall brand style and aesthetic. Usually accompanied by a Brand Guidelines document you can continuously refer to as your business grows.
Industry/Market Audit
A deep dive aimed at understanding your specific marketplace and the short and long term direction in said market.
Brand Guidelines
Known as an instruction manual for your brand, guidelines lay out all the rules related to your identity from visual details, voice, and messaging so you can stay consistent across all mediums. Remember, consistency is key to long term brand growth.
Storybrand Framework
The StoryBrand Framework is a lesser known, but very impactful tool among business leaders that allows organizations to communicate their message with clarity. This process gives businesses the power of story by following seven steps, which are structured around the hero's journey.
How We Build a Brand, With You
Phase 1
The Strategic Sit-Down
This is the part where we ask the tough questions – usually with help from coffee. What does your ideal customer look like? Have you thought about your core values? Who are your direct competitors? By stripping your current brand back down to the basics, we’re able to establish the right foundation for the creative direction of your identity.
Phase 2
A Custom-Made Identity
We roll up our sleeves and start creating your new brand. Using what we learned during our phase one conversations, we’ll dream up a brand that makes a memorable impression, offers an emotional connection, and ups your value to target customers.
Phase 3
You've got it, flaunt it
This is the part where we take your brand and introduce it to the world. After honing in on who you are, we’ll help you show it off. From brochures and signage to installations and website, we’ll work with you to take your new brand from an exciting idea to tangible assets.
BRANDING
Recent Projects
The Plaza
A unique identity system to resonate with community and tenants in innovative job markets.
The Indie Collection
A unified master brand system for a collection of 7 individual properties in Glendale, California.
Nomads Hotel
We set out on an all-encompassing identity to capture the San Clemente lifestyle for this eight room boutique hotel and restaurant.
Lord Hobo Brewing Co
This rebrand included purpose-driven design to overcome retail hurdles, unify packaging, and make a statement on the shelf.
Doubletree
Rebranding Dana Point’s Doubletree Hotel restaurants to resonate with its rich new property remodel.
Directing bold brands to brighter futures
If you're reading this you understand branding increases perceived value, builds community recognition, and attracts more quality customers. What are you waiting for? Let's get started.
