Posts by unsung

Many apartment communities focus most of their marketing efforts on promoting the features of their properties, including standard details or amenities such as available vacancies, scenic views, and new appliances. While these are distinguishing features, there’s an equally important element to be addressed before-hand.

In the world of real estate, the perfect images for your listing are more valuable than gold. Your photographs are your first impression after all.

To effectively position yourself in competitive markets, your business must clearly establish its points of parity and points of difference. Your brand must ensure that there is a balance between the two and that your end positioning has truly capitalized on each.

A critical piece of any successful marketing strategy is collateral. These materials showcase the who, what, and why of your business and are the first way you’ll grab customers’ attention.