The Indie Collection
A unified brand system for a collection of seven individual properties.
Indie is a collection of properties in Glendale, California. The development required a master brand system, unifying the properties while providing each their own characteristic.
The unified brand captures the elegance of the region while the iconography brings a modern-historic element to each individual identity.
Deliverables
Branding
Messaging
Copywriting
Brand Guidelines
Stationery
Craigslist Ads