Capturing the essence of Dana Point's rich maritime history

We were given the task of rebranding Dana Point's Doubletree Hotel restaurants to resonate with it's rich new property remodel. With maritime & surf history being very prevalent in the Dana Point Harbor, we set out to capture that essence yet present the identity as modern and edgy. The marks have been applied to their signage, coasters, room keys, elevators, apparel and glassware.