Redefining an Iconic Surf Brand
AIPA Surf has deep roots in the surf industry and culture. Unsung was tasked to create uniformity within it's many identities and position AIPA Surf as one of the authentic surf brands in the industry. This included a website that speaks to the heritage, ability to shop surfboards, and a new modern look and feel for the young consumer. Strong brand aesthetic, ease of surfboard purchase, and mobile responsive were of utmost importance.