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Imaginative, strategic real estate development branding can be the difference between closed doors and closed deals.

Real Estate Development Branding

Branding is so much more than just a logo. It’s how you showcase the who, what, and why behind your business. It’s the way you catch customers’ attention in the first place – and keep it in the long run.

With the right real estate development branding, you empower your property to speak to your target audience in a way that resonates, creating a strong first impression that gets your foot in the door – and their name on the dotted line.

When it comes to real estate development branding, we're right at home

At Unsung, we’re big believers in better branding for businesses of all kinds. However, we’ve chosen to specialize in a few key areas of branding, including in the real estate development space. In other words, we’ve been around the block a time or two – and we know what it takes to create a memorable brand that bridges the gap between your capabilities and your customers.

Every well-known brand is born from a blank page. At Unsung, we take the potential of your brand seriously. That means sizing up your competition, understanding your goals, and learning about where you envision yourself in the market before turning your blank page into a bonafide, thoughtful brand.

1. The strategic sit-down

We start by asking the tough questions –– usually with help from coffee. What does your ideal customer look like? Have you thought about your core values? Who are your direct competitors? By stripping your current brand back down to the basics, we’re able to establish the right foundation for the creative direction of your identity.

2. A custom-made brand

This is the part where we roll up our sleeves, borrow your hardhats, and start creating your new brand. Using what we learned during our phase one conversations, we’ll dream up a brand that makes a memorable impression, offers an emotional connection, and ups your value to target tenants.

3. You’ve got it, flaunt it

Now it's time to introduce your brand to the world. After honing in on who you are, we’ll help you show it off. From business cards and lookbooks to billboards and websites, we’ll work with you to take your new brand from exciting idea to tangible assets.

4. Stay on brand

As your creative partner we support you, long after your brand has been built. Once you have a great brand that stands out stories above the competition, it’s important to consistently represent that brand. We’ll guide you, during brand creation and beyond.

Create a brand you can build on

Putting a great brand behind your real estate developments has the potential to increase their perceived value, build community recognition, and attract more quality tenants. We’re ready to break ground for that, are you?

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Branding Kit

An in-depth PDF showcasing our process from concept to completion.



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