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PROPERTY DEVELOPMENT BRANDING

Great branding belongs in the blueprints of every business.

Imaginative, strategic property development branding can be the difference between closed doors and closed deals.

Branding is so much more than just a logo. It’s how you showcase the who, what, and why behind your business. It’s the way you catch customers’ attention in the first place – and keep it in the long run.

With the right property development branding, you can empower your company to speak to your target audience in a way that resonates, creating a strong first impression that gets your foot in the door – and their name on the dotted line.

When it comes to branding a property, we’re right at home

At Unsung, we’re big believers in better branding for businesses of all kinds. However, we’ve chosen to specialize in a few key areas of branding, including in the property development space. In other words, we’ve been around the block a time or two, and we know what it takes to create a memorable brand that bridges the gap between your capabilities and your customers.

PHASE ONE

The Strategic Sit-Down

This is the part where we ask the tough questions – usually with help from coffee. What does your ideal customer look like? Have you thought about your core values? Who are your direct competitors? By stripping your current brand back down to the basics, we’re able to establish the right foundation for the creative direction of your identity.

PHASE TWO

A custom-made brand

This is the part where we roll up our sleeves, borrow your hardhats, and start creating your new brand. Using what we learned during our phase one conversations, we’ll dream up a brand that makes a memorable impression, offers an emotional connection, and ups your value to target tenants.

PHASE THREE

You've got it, flaunt it

This is the part where we take your brand and introduce it to the world. After honing in on who you are, we’ll help you show it off. From business cards and lookbooks to billboards and websites, we’ll work with you to take your new brand from exciting idea to tangible assets.

PHASE FOUR

Stay on-brand

This is the part where we support you, long after your brand has been built. Once you have a great brand that stands out stories above the competition, it’s important to consistently represent that brand. We’ll guide you, during brand creation and beyond.

CREATE A BRAND YOU CAN BUILD ON

Putting a great brand behind your property developments has the potential to increase their perceived value, build community recognition, and attract more quality tenants. We’re ready to break ground for that, are you?

RECENT PROPERTY DEVELOPMENT PROJECTS

ANTON ASPIRE

BRANDING | WEB DESIGN | COLLATERAL

ANTON LADERA

BRANDING | WEB DESIGN | COLLATERAL

THE INDIE COLLECTION

BRANDING | MARKETING COLLATERAL

CANDELA APTS

BRANDING | MARKETING COLLATERAL

Timeline/Our Process

Let's Talk About It

We pride ourselves on creative transparency from concept to completion. We’ll discuss brand and property attributes, current strengths/weaknesses and establish a creative direction for your brand. We are intent on equipping your business with the tools it needs to stand out in the modern market.

From Idea to Identity

While you work on zoning permits and interior design elements, Unsung Studio gets to work creating an identity that speaks to potential tenants and target demographic. We provide concept decks with hand-crafted identities, type treatments, color systems, tailored logo marks, and application previews.

Engaging Collateral

Once we’ve dialed in your identity, it’s time to put it into action. From business cards, e-brochures, lookbooks, billboards, lead-generating landing pages, and full-blown websites, we continuously infuse direction and strategy from what we’ve learned about your brand’s core values and offerings.

Sense of Direction

Through the branding and design process identity is born. Your development now stands out from the competition with a voice uniquely yours. As your creative partner, we're here to help you stay on brand - assuring strong consistency and ultimately to give you peace of mind.

Branding & Identity

• Research & Development

• Demographics

• Logo Development

• Nomenclature

• Branding Guidelines

• Signage Design

• Storytelling

• Brand Messaging

• Copywriting

• Photography (partner)

Marketing Collateral

• Website Design

• Website Development

• Email Campaigns

• E-Brochures

• SEO

• Stationery

• Brochures

• Lookbooks

• Property Guides

• Billboards

• Poster Design

• Display Design

• 2D Floor Plans

• Community Site Plans

• Community Info Sheets

• Info Graphics

• Plackards

• Craigslist Ads

“Honestly, we don’t think we could have gone wrong with anything presented, it was all awesome!”

Annette Thurman  |  Raintree Partners

Request a Sample

Branding Kit

An in-depth PDF showcasing our process from concept to completion.

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